Thursday, October 1, 2009
A Picture of an Inverted Joburg
So last night I was checking out some Nando's ads with friends because we heard that they get banned really quickly (because they insult everyone) but are super funny. We did find some good ones (here's one that would definitely get banned in the States, as well as here apparently). However, then I came across a different South African advert that shows a pretty good visual depiction of South Africa, except it switches black and white roles in the Joburg area society. I thought it was interesting at the very least, though I'm not sure if something like this is helpful or not in the larger scheme of things. I mean, sure it makes whatever target audience they are hoping for (I'm guessing middle class whites?) to hypothetically see someone else's way of life as if it was their own, but could something like this actually help change stereotypes or assumptions? Media is a great way of impacting people, it's something we are tuned into every day and it's impossible to encounter constant messages from the media without letting it affect you. But at the same time, what does a video like this really say? From what I saw, it seemed to be trying to make the white people (who are portraying the black people) more humanistic, and the black people unnecessarily privileged and hostile. So the black people (slash 'white people') are seen more in stereotypes while the white people are seen as those you want to relate with. And while everyone watching this video knows that the white people are representing a different race, does it say something that the white guy is still seen as the hero figure? I figured I'll just give you the link to the video and you can give me your own opinions on the matter.
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